Digital billboards are a popular type of advertising that are light years ahead of static billboards, and utilizing this top advertising trend can greatly increase the profile of any company. These billboards offer clear images that are controlled by a computer to change every few seconds. With a large variety of digital displays, this type of advertisement engages consumers and focuses their attention on the product or service.
By giving the public something interesting to see, advertising will have a much bigger impact on consumers. Ads that are capable of showing a countdown, having continual content such as a weather report or advertising a time-sensitive special event can change often enough to keep people watching.
A digital display can also target specific geographic locations and demographics, so the advertising appeals to the local people. It is a much more efficient way to spend marketing budgets for a better ROI, and the advertiser has control of the content from outdoor connections. The software enables the advertiser to modify the content at any time. There are also RSS feeds with automatic content updates that can be delivered from a webpage or HTML source.
The federal and state governments have introduced regulations that make this type of advertising safe for drivers. The display should not be too bright nor should it flash or have animation. They have light sensors that adjust for bright sunlight, overcast and night time. The time each message is shown is also fixed. These regulations make sure that drivers have time to see the message or messages without disturbing their driving. The messages last for eight seconds and change instantaneously, so there are no transition effects.
Traditional billboards tend to look dirty or get broken and that kind of disregard for maintenance can send a message about the company or product being advertised. The digital display doesn't have this problem. They always look neat and clean and send a clear message. However, the tried and true rules still apply. The text should be a minimum of 18 inches tall in a font that is easy to read, dynamic colors that contrast well and are attention-getting and the right location are all rules that still apply.
The best part about a digital display is the versatility. They have multiple presentations, and if one doesn't get the message across, another will. Different presentations can be tried on a temporary basis until the best combination is achieved.
0 comments:
Post a Comment